July 08, 2010

CMYK + 1

Designed by Jen Strickland for Amy Clarkson. Both designer and customer were on press to help guide the process, mostly for the contrast the black plate gave. The four colors were run without the benefit of a densitometer, but the results were for the most part consistent and true. Text was printed in a spot pantone gray, instead of a screen of black. Screened type may look alright flat from an offset press, but it detracts from typography in letterpress. Process printing with letterpress is not just fun, it's reliable, and beautiful. There's an elegance to the layers of ink and impression that only letterpress can offer. In the case of a very short run like this (250 press sheets) it was also very practical.

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